At Akvo we use a lot of different typefaces. We have our own standard typeface, Vista Sans, which has been the backbone of our printed materials since the beginning of Akvo. We would like to use it everywhere, but unfortunately it doesn’t come as a standard type on computers, which means we use different typefaces for our websites (this blog for instance is written in Helvetica Neue). Apart from that, we also have special fonts for occasions such as the Track Day, Akvo RSR training and other exciting things.
It’s great showing how diverse and flexible we are by using an array fonts for different occasions, but it turns out to have some tricky side effects too. If you are presenting a slide deck without having the typeface installed on your computer, it will be replaced by a standard font. This often distorts the lay out of slides and makes the presentation look poor, which is a shame, as we spent a lot of time thinking of a good story line and we like matching that up with nice looking slide decks.
To solve this problem I dived into the world of system fonts, looking for typefaces that come standard with both Macs and PCs. It turns out there is not a lot of choice. After careful deliberation we chose Verdana.
Verdana is a friendly looking typeface. It has a bit of character, as it is slightly wider than most typefaces you come across. And although this means that you might need to set the font slightly smaller then you do with other types, it makes it also very easy to read, especially if you have large chunks of text. Verdana comes standard in 4 fonts: Regular, Bold, Italic and Bold Italic, all of which should be on your computer already. I encourage you to use it for any presentations or proposals you are working on, and I’m looking forward to seeing the results.