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For the third consecutive year, Akvo was involved with the toilet blocks at the De Parade theatre festival in the Netherlands. The Parade’s a major summertime event that stages through four Dutch cities – Rotterdam, The Hague, Utrecht and Amsterdam – attracting at least 250,000 visitors.

Photo: front of one of the GIVASHIT toilet blocks

This year’s toilets looked especially cool, and we were more involved than ever. Our partner Get it Done came up with the brilliant GIVASHIT concept, challenging visitors to “GIVASHIT” and make a donation each time they went to the toilet. Specially-designed, cool-looking lavatory blocks fitted with quick response (QR) technology entertained and informed users while they answered the call of nature. Visitors could literally throw their money at the water and sanitation problem by tossing it into toilet bowl donation installations.

In the four Dutch cities which De Parade visited, a record 40,000 Euro ($54,000) was raised by toilet visitors, more than 25% up on last year. The money will pay for six water and toilet projects in some of the poorest parts of the world, three of which are on the Akvo site:

The other projects are hosted on the Get it Done site here. In total, the six projects improve the water and sanitaiton situation of 4,215 people.

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A taste of the GIVASHIT graphics

Apart from the fact that everybody loved the cool design, a common visitor reaction was a strong appreciation of the transparency provided: posters in the toilet cubicles showcased this year’s projects and last year’s results. When De Parade reached its final destination in Amsterdam, toilets and underwear with the GIVASHIT theme were printed and sold to the public — quickly turning into collector’s items.

“While everybody loved the cool design, another common visitor reaction was a strong appreciation of the transparency provided: posters in the toilet cubicles showcased this year’s projects and last year’s results.”

A special thank you goes to the toilet ladies (and gentlemen), who tirelessly cleaned the toilets, explained the projects to curious visitors, and with good humour talked the money out of everyone’s pockets. Great work guys and girls!

Read more about the GIVASHIT concept in the previous Akvo blogs: GIVASHIT – this weekend and The GIVASHIT toilets. Concept run-through.

The presentation below gives an impression of the results.

Mark Tiele Westra is editor of Akvopedia