Jo Pratt

Communications consultant

Jo has worked in marketing and communications in both the IT and non-profit sectors and began working for Akvo in 2010. For seven years, she was at Firefly Communications, a highly-regarded British technology PR agency. At Firefly she represented tech, telecoms and media clients including, Reuters Business Information, TDK, Vodafone and the World Internet Forum. She later helped to lead the company’s expansion into Europe, establishing its French and German operations.

Following a period at another tech PR firm, the Hoffman Agency, working on Philips Semiconductors, Jo moved into the charity sector, initially focusing on fair trade.  She was PR manager at People Tree, a fair trade and ecological fashion company, and also worked for Cafédirect and the Fairtrade Foundation. Following this she moved to national hospice charity Help the Hospices for four years, conducting marketing and PR related to its UK and international work, as well as acting as a consultant to local hospices. Jo has a BA in French and Russian from the University of Nottingham. Follow Jo on Twitter @jo108.