Photo: Bad weather during the opening of GIVASHIT. Parade festival, Rotterdam, Netherlands. 17 June 2011. Photo by Anne Perine.

For the fourth consecutive year, Akvo is involved with the toilet blocks at the De Parade theatre festival in the Netherlands. The Parade’s a major summertime event that stages through four Dutch cities – Rotterdam, The Hague, Utrecht and Amsterdam – attracting at least 250,000 visitors.

Last year our partner Get it Done came up with the brilliant GIVASHIT concept, challenging visitors to “GIVASHIT” and make a donation each time they visit the toilet. In the four Dutch cities which De Parade will visit this year, we aim to raise a record 50,000 Euro, 25% more than last year. The money will support development projects in some of the poorest parts of the world, three of which are on the Akvo site:

Mobiles against Malaria, in Mali.
Fair trade for beekeepers , in Zambia.
Safe drinking water for villagers , in Bangladesh.

Last Friday the festival opened for the public in Rotterdam, and the first official donations were made. The special GIVASHIT website can be visited by clicking the image below.

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The GIVASHIT website.

We will be sharing more news and video’s from the Parade Festival over the next months. You can also follow progress via facebook or twitter (#givashit).

Peter van der Linde is a co-founder and director at